If it managed to maintain its ‘younger spirit’, by also taking mobile communication to the next level, then a big bet would be won. WhatsApp is the primary way of communication for many users and it seems appealing to even the younger ones, which was the latest challenge for Facebook. Many articles indicated that Facebook is turning old, with many users replacing it with Snapchat, Instagram, and WhatsApp, depending on the use they prefer. It is estimated that almost 1 million users join WhatsApp every day, which will soon lead to an even bigger user growth. WhatsApp is the fastest growing company in terms of users, since it managed to reach 419 million users in just 4 years, while Facebook only had 145 million users at its first 4 years. What is impressive about WhatsApp is its rapidly increasing user growth. Could Facebook ignore this? Advertisements 2. WhatsApp is already replacing SMS communication, dominating the mobile market in many countries worldwide. Facebook is already in the process of creating its own mobile apps, and since their own Messenger didn’t turn out the way they wanted, they are turning to WhatsApp to take mobile communication a step further.

According to their press release, WhatsApp will facilitate their plans by bringing “connectivity and utility to the world”. Mobile Connectivityįacebook focuses a lot on mobile communication and WhatsApp is the right partner to achieve its ambitious goals. Why did Facebook spend a fortune for WhatsApp? Was this acquisition a smart deal? What should we expect now? Advertisements Also Read: Snapchat turns down $3 billion Facebook offerĪctually, Facebook did a strategic move, which is expected to benefit its future plans for several reasons: 1. Facebook’s decision to acquire WhatsApp was widely discussed during the past days, with many users being impressed by the $16 billion that Facebook spent.

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